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I’ve spent much of my life moving between worlds, between who I thought I needed to be, and who I quietly knew myself to be. Between the stage and the boardroom, creativity and structure, performance and presence.
I’ve spent much of my life moving between worlds, between who I thought I needed to be, and who I quietly knew myself to be. Between the stage and the boardroom, creativity and structure, performance and presence.
From an early age, I was drawn to acting. Not only as an expressive outlet, but as a way to study human behavior up close. I became fascinated by how people show up, how we hide, how confidence is shaped, and how easily we slip into roles that once helped us belong, but no longer truly fit. And still, we often keep those stories alive far longer than they serve us.
Acting became my first language for exploring those questions. Not as a way to pretend, but as a way to become more present, more aware, and more truthful in front of others.
Over time, I began weaving those skills, presence, perception, and storytelling, into business and leadership contexts. I became an entrepreneur, worked with teams and leaders inside organizations, facilitated conversations under pressure, and coached people who were searching for clarity, confidence, or a next step they couldn’t yet name.
Different settings, different roles, yet the same underlying theme kept returning: the tension between performing and actually being present. And the realization that confidence grows through small acts of courage, taken one step at a time.
What I’ve learned, through experience rather than theory, is that confidence doesn’t come from having all the answers. It grows when we’re willing to show up honestly, take responsibility for our choices, and stay present even when things feel uncertain. Whether that meant leaving the safety of a steady job to build my own work, stepping away from environments that no longer aligned with who I was becoming, choosing to fully own my identity, or simply saying yes to opportunities I would have instinctively avoided.
Courage, isn’t the absence of fear. It’s the decision to take a step, any step, because something matters more than staying comfortable.
I don’t believe change needs to be dramatic to be meaningful. Often, it begins with noticing what matters, and choosing to respond differently.
Everything I create and share, from GO OWN IT ALL to The Courage Matrix™, the Stay Until Rule, and more, comes from that place.
I hope it offers you something useful as you take your next step.
With love,
Luca
Professional Background
Professional Background
My work today sits at the intersection of performance, psychology, leadership, and human behavior.
I discovered my creative side at a young age through acting, working in theatre, film, and television. Acting trained me in presence, listening, emotional awareness, empathy, and what it means to be seen, both comfortably and uncomfortably.
Alongside my creative work, I built and ran businesses, worked with teams and leaders inside organizations, and facilitated sessions around communication, decision-making, and change. Over the years, I’ve worked as a coach, trainer, facilitator, and speaker in both creative and corporate environments.
Rather than treating these paths as separate, I’ve learned to integrate them. The ability to read a room, create psychological safety, ask better questions, and help people move from insight to action is where these worlds meet.
If you’re curious:
My speaking and workshops are part of GO OWN IT ALL
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